Terms of Service

Effective Date: 30th July 2026 Last Updated: 30th July 2026

These Terms of Service (“Terms”) form a binding agreement between Unfoldify Inc d/b/a Unfoldify (“Unfoldify,” “we,” “us,” or “our”) and the client identified on the applicable order form, invoice, or service agreement (“Client,” “you,” or “your”). By signing a service agreement, submitting payment, or otherwise engaging Unfoldify’s services, you agree to be bound by these Terms. If you do not agree, do not engage our services.

1. Description of Services

Unfoldify provides digital marketing and sales-enablement services exclusively to licensed real estate agents and teams (“Services”). Depending on the package selected, Services may include:

1.1 The Complete System ($1,000 USD/month)

  • The Evergreen Acquisition System: Setup and ongoing management of Meta (Facebook/Instagram) advertising campaigns run through Client’s own advertising account, including audience research, offer development, ad copywriting, creative production, lead form and tracking setup, and ongoing testing and optimization.
  • AI Sales CRM: Setup and configuration of a GoHighLevel CRM instance, including automated SMS/email follow-up, an AI-powered sales assistant, lead qualification workflows, appointment scheduling automation, missed-call text-back, and related automations. The AI sales assistant is configured to qualify leads and book appointments; it is designed to redirect substantive questions from leads to Client directly rather than provide advice on Client’s behalf.
  • Lead-to-Listing Framework: Access to the “Reverse Selling System” sales training, delivered as an on-demand video course Client and Client’s team may access at any time, along with periodic call reviews and Q&A support. This does not include ongoing one-on-one sales coaching.

1.2 Optional Add-On Services ($500–$1,000 USD/month each)

  • YouTube Ads management
  • SEO & Local Search management

Add-on services are billed separately from the Complete System and may be added or removed with 30 days’ written notice, subject to Section 3. SEO & Local Search results are not guaranteed and typically take approximately four (4) months to become measurable. There is no minimum commitment period for add-on services, but cancelling SEO services before results materialize may reduce the value of work already performed, and no refund will be issued for work completed prior to cancellation.

1.3 Fulfillment Partner Disclosure. Certain fulfillment work under this agreement is performed in partnership with Evolved Agents, an independent third-party fulfillment partner. Unfoldify remains Client’s primary point of contact and is responsible for the strategy, account management, and client relationship. Evolved Agents is not a subsidiary, employee, or agent of Unfoldify, and Unfoldify’s use of a fulfillment partner does not reduce Unfoldify’s obligations under this agreement.

2. Fees, Payment & Advertising Spend

2.1 Service Fees. The monthly service fee for the selected package(s) is due 7 days in advance, via Stripe. Service fees are billed automatically until the agreement is cancelled in accordance with Section 3.

2.2 Advertising Spend Is Separate. All amounts paid to Meta, Google, YouTube, or any other advertising platform (“Ad Spend”) are separate from, and in addition to, Unfoldify’s service fees. Because Client owns and controls their own advertising account, Ad Spend is billed directly by the platform to Client’s payment method, not to Unfoldify. Unfoldify does not have access to, and is not responsible for, Client’s advertising platform billing.

2.3 Late Payment. Accounts more than 7 days past due may be paused until payment is received. Unfoldify is not responsible for any decline in performance, lead flow, or campaign continuity resulting from a payment pause.

2.4 No Refunds. Except as expressly provided in Section 5 (the 90-Day Guarantee), service fees already paid are non-refundable. The Guarantee provides continued services at no additional fee under the conditions described below; it does not entitle Client to a cash refund.

2.5 Price Changes. Unfoldify may change its fees for future billing cycles with at least 7 days’ written notice. Continued use of the Services after a price change takes effect constitutes acceptance of the new fee.

3. Term & Cancellation

3.1 Term. Services are provided on a month-to-month basis beginning on the Effective Date of the applicable order form, and automatically renew each month unless cancelled.

3.2 Cancellation by Client. Client may cancel at any time by providing 30 days’ written notice to info@unfoldify.com. Client remains responsible for fees incurred during the notice period. There is no early-termination penalty; however, cancelling before completing the minimum term described in Section 5.3(f) will end Client’s eligibility for the 90-Day Guarantee described in Section 5.

3.3 Cancellation by Unfoldify. Unfoldify may terminate or suspend Services immediately upon written notice if Client breaches these Terms, fails to pay fees when due, or engages in conduct that violates the policies of any advertising or software platform used to deliver the Services.

3.4 Effect of Termination. Upon termination, Unfoldify will cease active management of Client’s campaigns and CRM. Because Client owns their advertising account, CRM instance, and associated data (see Section 6), Client retains access to these assets after termination, subject to the terms of the applicable third-party platforms.

5. The 90-Day Performance Guarantee

5.1 The Guarantee. If Client does not generate at least two (2) Closed Deals within the first ninety (90) days following the Guarantee Start Date (defined below), Unfoldify will continue providing full, undiminished Complete System management and support — at no additional monthly service fee — in successive extension periods (typically an additional 30–60 days at a time) until Client generates two (2) Closed Deals, subject to the conditions in Section 5.3. Unfoldify will not reduce the level of campaign management, CRM support, or attention given to Client’s account during any extension period; the Guarantee is a continuation of full service, not a lower-priority tier.

5.2 Guarantee Start Date. The 90-day period begins on the date Client’s advertising campaigns are first launched live in Client’s ad account — not the date of signing or payment — to account for onboarding and setup time.

5.3 Conditions of the Guarantee. The Guarantee applies only if Client: (a) maintains a minimum advertising budget of at least $500 USD/month, separate from and in addition to Unfoldify’s service fee; (b) responds to and follows up with leads and booked appointments in a timely manner 24–48; (c) makes reasonable use of the Lead-to-Listing Framework training materials and attends call review sessions when scheduled; (d) provides timely access to any accounts, approvals, or information reasonably requested by Unfoldify; (e) remains an actively licensed real estate agent in good standing, able to legally represent buyers and/or sellers in their market; and (f) remains enrolled in the Complete System for a minimum initial term of ninety (90) days. Client may still cancel at any time under Section 3.2, but cancelling before completing this minimum term, or before achieving two (2) Closed Deals during a Guarantee extension period, ends Client’s eligibility for continued free service under this Section.

If conditions (a) through (e) are not met, the Guarantee is void for the affected period, though Unfoldify may extend it at its sole discretion.

5.4 Definition of “Closed Deal.” A “Closed Deal” means a fully completed real estate transaction — not merely a signed listing agreement — in which the sale has closed (or lease has been fully executed, as applicable) and Client has earned and received a commission, resulting from a lead generated through the campaigns set up under this agreement.

5.5 Guarantee Exclusions. The Guarantee does not apply to: markets where advertising delivery is restricted by law, platform policy, or Client’s brokerage; performance of optional add-on services (Section 1.2); or any period during which Client’s account is paused for non-payment.

5.6 Sole Remedy; No Refund. Continued service under this Section is Client’s sole and exclusive remedy if the two-deal threshold is not met within the initial 90 days. The Guarantee does not entitle Client to a cash refund, payment, or damages under any circumstance.

6. Ownership of Accounts, Data & Creative Assets

6.1 Client retains full ownership of the advertising account(s), campaign data, ad creative, custom audiences, CRM instance, and lead database created or used in connection with the Services, both during and after the term of this agreement.

6.2 Account Setup & Access. Where a Meta Business Manager account or similar advertising/business account does not already exist, Unfoldify will assist Client in creating one in Client’s own name and ownership. Client will then grant Unfoldify administrative or manager-level access solely for the purpose of operating the Services. Client may revoke this access at any time. Revoking access will end Unfoldify’s ability to manage the account but will not affect Client’s ownership of the account, its campaign history, creative assets, or data, and Client remains free to grant access to another provider or manage the account independently.

6.3 Data Export. Client may request a copy or export of all lead data, creative assets, and campaign history at any time, including during the term of this agreement and after cancellation.

6.4 Unfoldify retains ownership of its internal processes, training materials (including the Reverse Selling System and related frameworks), and any pre-existing tools, templates, or intellectual property used to deliver the Services, and grants Client a non-exclusive license to use such materials solely in connection with Client’s own real estate business.

7. Third-Party Platforms

7.1 The Services rely on third-party platforms, including Meta, Google, YouTube, and GoHighLevel, which are owned and operated by companies unaffiliated with Unfoldify. Unfoldify is not responsible for outages, policy changes, account suspensions, or feature changes made by these platforms.

7.2 This agreement, and any materials produced under it, are not sponsored, endorsed, or administered by Meta, Google, YouTube, or any other third-party platform.

8. No Guarantee of Specific Financial Results

Other than the specific Guarantee described in Section 5, Unfoldify makes no promise, guarantee, or warranty regarding the amount of leads, appointments, commissions, or income Client will earn. Real estate marketing results depend on factors outside Unfoldify’s control, including local market conditions, Client’s responsiveness, sales skill, pricing, and licensing status. Past results of other clients or of Unfoldify’s fulfillment partner(s) are not a guarantee of similar results for any individual Client.

9. Compliance with Applicable Laws

Client agrees to comply with all applicable laws in connection with the Services, including but not limited to:

  • Fair Housing laws (e.g., the U.S. Fair Housing Act and equivalent state/provincial laws), including in ad targeting, ad copy, and any content Client provides. Client is solely responsible for the legality of any listing content, claims, or representations made in ads or CRM communications.
  • Telemarketing and messaging laws (e.g., the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, and Canada’s Anti-Spam Legislation (CASL), as applicable), including obtaining any required consent before Client or the CRM contacts leads by call, text, or email.
  • State/provincial real estate licensing laws, including advertising rules specific to Client’s licensing board or brokerage.

9.1 Review of AI & Automated Content. Unfoldify configures the AI sales assistant, message templates, and related CRM automations as part of the Services. Client acknowledges and agrees that Client is solely responsible for reviewing all scripts, templates, and AI-generated communications used in Client’s campaigns and CRM for compliance with Fair Housing and other applicable laws, and for promptly notifying Unfoldify of any content that requires correction. Unfoldify will make reasonable efforts to correct any compliance concern raised by Client but does not independently monitor AI-generated communications for legal compliance.

Unfoldify is a marketing and technology provider, not a law firm or compliance service, and this agreement does not constitute legal or compliance advice.

10. Confidentiality

Each party agrees to keep confidential any non-public business, financial, or strategic information disclosed by the other party in connection with this agreement, and to use such information only to perform its obligations under this agreement.

11. Disclaimer of Warranties

Except as expressly stated in Section 5, the Services are provided “as is” and “as available,” without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, or non-infringement.

12. Limitation of Liability

To the maximum extent permitted by law, Unfoldify’s total liability arising out of or related to this agreement will not exceed the total service fees paid by Client to Unfoldify in the three (3) months preceding the claim. Unfoldify will not be liable for indirect, incidental, special, consequential, or punitive damages, including lost profits or lost commissions, even if advised of the possibility of such damages.

13. Indemnification

Client agrees to indemnify and hold harmless Unfoldify and its fulfillment partners from any claims, damages, or expenses (including reasonable attorneys’ fees) arising from Client’s breach of this agreement, violation of applicable law, or the content Client provides for use in advertising or CRM communications.

14. Dispute Resolution & Governing Law

This agreement is governed by the laws of the Province of Ontario, Canada, and the parties agree that any dispute arising out of this agreement will first be addressed through good-faith negotiation, and if unresolved, be resolved exclusively in the courts of Ontario. 

15. Changes to These Terms

Unfoldify may update these Terms from time to time. Material changes will be communicated to Client at least 7 days before taking effect. Continued use of the Services after changes take effect constitutes acceptance of the updated Terms.

16. General Provisions

  • Entire Agreement: These Terms, together with any signed order form or service agreement, constitute the entire agreement between the parties and supersede any prior discussions or agreements.
  • Severability: If any provision of these Terms is found unenforceable, the remaining provisions will remain in full force.
  • Assignment: Client may not assign this agreement without Unfoldify’s written consent. Unfoldify may assign this agreement in connection with a merger, acquisition, or sale of assets.
  • No Waiver: Failure to enforce any provision of these Terms is not a waiver of that provision.

17. Contact Us

Questions about these Terms can be sent to:

Business Address: 299 Bank Street, Ottawa
Contact Email: info@unfoldify.com
Contact Phone: 514-692-8162